Madeline Cales

Vice President of Strategic Alliances

As Vice President of Strategic Alliances, Madeline is responsible for developing relationships, creating opportunities, and driving revenue within our partner ecosystem. She has over 25 years of experience in marketing, alliances, and go-to-market strategies in the B2B Enterprise software space, and has been working exclusively with Cloud and SaaS business technologies since 2008 in the disciplines of ERP, HCM and CX.  Prior to joining our firm, she held a variety of roles at Oracle supporting the North America Sales organization.

Madeline is also a member of the Addison Group’s Diversity, Equity and Inclusion (DEI) Task Force which is committed to ensuring a genuine sense of belonging for everyone, providing a positive impact for the clients we serve and the communities in which we operate. Madeline has a bachelor’s degree in Marketing, several industry certifications and is a member of Chief.

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